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Our Story of Joy and Innovation

Founded by Pushpalatha Suresh, Soft Toy Paradise has been bringing smiles to children's faces and creating opportunities for artisans since 1996.

Our Founder

Pushpalatha Suresh

Born and raised in Bangalore, Pushpalatha Suresh embarked on her entrepreneurial journey at age 20, starting with just ₹10,000 gifted by her mother. Despite societal skepticism towards women entrepreneurs 27 years ago, she persevered to build an internationally recognized soft toy manufacturing business.

Through her brands Beazle and TouchMe, she provides high-quality, child-friendly toys certified by the Bureau of Indian Standards. As a member of the Peenya Industries Association and Karnataka Small Scale Industries Association, she advocates for women entrepreneurs and empowers rural communities through skill development.

100+ Employees

27+ Years of Excellence

2 Global Brands

1996

The Beginning

Started with ₹10,000 and a dream to create quality toys for children, Pushpalatha established her first manufacturing unit with family support.

2000

Growing Together

Expanded from 12 to over 100 employees, creating employment opportunities particularly for women in the community.

2010

International Recognition

Launched two successful brands: Beazle for international markets and TouchMe for the Indian market.

Present

Community Impact

Focusing on empowering rural communities and artisans through skill development and sustainable employment opportunities.

Our Mission

To create high-quality, safe, and affordable toys while empowering local communities and preserving traditional craftsmanship.

Quality Promise

Every toy is crafted with love and care, meeting the highest safety standards and certified by the Bureau of Indian Standards.

Community Impact

Empowering women and artisans through skill development and sustainable employment opportunities.